Superstar Shah Rukh Khan, who is leaving no stone unturned in marketing ‘Ra.One’, yesterday launched a custom-built movie channel on leading online video platform YouTube for his upcoming film. The movie channel on YouTube will offer users all videos of the ‘Ra.One’ premiere, red carpet events planned in London, behind the scene shots, uncut footage of the star cast and Shah Rukh’s thoughts. It will also host games and give chance to users to create promos from clips, music and dialogues of the film. “This concept goes well with ‘Ra.One’ as the film is about digital world… computer and all.
So (I) launched it on a digital platform like YouTube. Besides, it will help me take the film to more people. I am thrilled and excited about it,” the actor told reporters. The initiative will make Shah Rukh one of the first Indian celebrities to be on the Google plus platform and engage with fans. “YouTube has been an integral platform for movie promotions in Hollywood. Since I wanted to do something that has never been done for any Indian film… so for ‘Ra.One’ I leveraged upon this potential of digital media,” he said.
