Capri turns Park Towers pink


A novel campaign was arranged by beauty and personal care brand Capri at Park Towers recently where people enjoyed a host of activities including pink pampering, beauty advice and guidance from beauty experts and more, all to create a Pink impact for those in attendance. The four-day long activity was in line with the pink variant of Capri Soap that has been doing the rounds with media personality Ayesha Omar as its Brand Ambassador. Capri described its campaign with the slogan, “Paint the Town Pink”. Aptly named ‘Pretty in Pink’, the campaign commenced with a unique idea of giving out invitations through a Capri Pink Car for the Capri Pink Lounge. At the venue, which was decorated in keeping with the theme, a number of activities were arranged which were thoroughly enjoyed by all.
Girls were given special beauty advice and solutions to their skin problems by experts. In keeping with the brand’s ethos of beauty inside and out, girls were given talks and consultancy in how to be confident and carry themselves in social situations with poise. A photo booth was also arranged where ladies got instant photographs where the images looked like a glamorous cover photo shoot of a magazine. Strawberry pink drinks were also given to those at the Pink Lounge. The weekend activity came to a festive closing with a one of a kind Flash Mob, which was an engaging display of music and dance lead by professionals in which the attendees also participated. Six performances with 20 professional dancers were displayed from 5.00 pm onwards at Park Towers.


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