Ariel, one of the leading detergent brands of the world distributed new clothes and shoes amongst children at SOS village in Karachi to help make their Eid a memorable one. This event was part of the Ariel Ramadan Campaign in which upon purchase of Ariel packs in the month of Ramadan, Rs. 5 per pack will be donated by Ariel to its trusted partners SOS Village and READ Foundation. Renowned playwright and literary personality, Mr. Anwer Maqsood was also present at the event, along with representatives from the media fraternity, who had gathered to join hands with Ariel in distributing gifts amongst the deserving children at SOS Village.