Ayesha Khurram, the brand most known for the face prints and face embroideries it brought into vogue, has launched their Eid collection. The clothes represent the same oomph and cutting edge designs Ayesha Khurram has become known for, and the palette is vibrant with pastels, lemons, aquamarines and rose pinks. The new collection is based on varying lengths and multiple layers, which serve to heighten the femininity and elegance Ayesha Khurram has become known for. “My design philosophy is to strive for uniqueness in all my clothes through simplicity and elegance,” said Ayesha Khurram. “My clothes are different because I put special effort to ensure that I provide designs that have not been seen before in Pakistan.” The Eid collection is available at Labels Lahore, Ellemint Pret Karachi, and the Ayesha Khurram flagship outlets in DHA and M.M. Alam Road, Lahore.
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