To give their personal touch to the press kit of ‘Mausam’, there will be hand-written personal notes by Shahid Kapur, Sonam Kapoor and director Pankaj Kapur. It is for the first time ever that a Bollywood film is coming out with a handwritten press kit. ‘Mausam’ is a film for which the director and both the lead actors have worked extremely hard and have given two years of their lives.
So the makers came up with an innovative idea; that everyone should write their personal journey and encapsulate their favorite moments from the film. Sonam, who is a voracious reader and a writer, was not new to this. In fact, at the beginning of the shoot, Pankaj broke the ice between the lead actors in an innovative yet a traditional way. He made them write letters to each other on a regular basis!