TAG Heuer, the worldwide leader in sports watches and chronographs, announced its tie up with the Buddh International Circuit, the venue of the first Formula One race in India. TAG Heuer will gain exclusive rights in the watch category which grants it access to the branding, logo and image rights of the race track. TAG Heuer brand ambassador Shah Rukh Khan along with Manishi Sanwal, General Manager- Indian Sub Continent, LVMH Watch & Jewellery India Pvt. Ltd. and Sameer Gaur, MD and CEO of JPSI made these special announcements in New Delhi. This announcement could not have come at a more appropriate time as “Mastering Speed for 150 years” is the theme of TAG Heuer’s global celebrations in 2011 in honour of its motor racing heritage.
