Ariel, a leading detergent brand, has partnered with its consumers to spread smiles among orphans and needy on this Eid. As per its new initiative, Rs 5 would be donated by Ariel to SOS Village and READ Foundation on purchase of 500 grams and 1 kilogramme of the Ariel pack. Funds generated from this campaign would be used to provide new clothes and shoes to needy across Pakistan.
