On July 30, 2011, the family fashion chain Leisure Club launched ‘The Working Woman’ – The first brand in Pakistan to focus on women’s work wear. This should come as a long overdue breath of fresh air for the millions of dynamic Pakistani women out there. When asked about the inspiration for The Working Woman, the brand’s general manager Omer Chaudry said, “So far no one has been catering specifically to the needs of working women despite the growing influx of women in the work field. Currently, women have to make do with sub optimal clothing options for work and this is where we come in.
The working woman is offering simple, elegant, and sensible clothing which would make multi-tasking for women much easier”. The Working Woman offers both eastern and western ready to wear with complimentary accessories – including scarves, shoes, and bags and with a lot more yet to come.