Adamjee Life Assurance Co. Ltd. and RMS (Risk Management Services) recently held a small ceremony to celebrate the official launch of the investment/ saving plan “Invest & Secure”. With this collaboration RMS will act as an exclusive distributor of various Life insurance products underwritten by Adamjee Life.
The objective behind the venture is to increase the penetration of individual life investment/saving insurance plans to the masses that cannot be reached through channels with limited reach such as banks. On the occasion Mr. Fredrik de beer (CEO- Adamjee Life) said that life insurance penetration should be much more than what it is in Pakistan due to numerous bad practices being followed in the industry.
He said that life plans should be developed with customers’ needs and future prosperity as the focal Objective. Mr. Behram Mana CEO RMS highlighted the increasing demand of child education and marriage plans and requested that more insurance policies should be developed keeping in mind these particular needs.