Pakistan’s most eagerly awaited LUX Style Awards (LSA) show recently announced nominations in 22 Television, Music and Fashion categories for the year 2011. In a shocking move, reminiscent of 2005, the film jury declined to nominate a best film as nothing released in the calendar year 2010 merited a nomination and the jury did not want to fill in the blanks just to make up the numbers. The results reflect the dire state of the Pakistan film industry. Similarly, for the music categories, full five nominations lack as the jury does not want to recognise mediocre work. Also, bands and singers released singles rather than albums, there were no concerts, and most of their work was overseas notably in Indian films. The television nominations, on the other hand, reflect the robustness and wide variety of work done by the entire industry. The Fashion Jury introduced a new category for Achievement in Fashion Design – Lawn in addition to Achievement in Fashion Design – Pret and Achievement in Fashion Design – Luxury Pret. The first time nominees for the new Lawn category were the traditional lawn players – Junaid Jamshed, Sana Safinaz, Shamaeel Ansari, Sonya Battla and Yahsir Waheed. The photographer and make up duo of Mariam Azmat and Abroo made a comeback in both categories, as did Ammar Belal in the menswear category. LSA 2011 will go social this year. Voting for the winners of these categories and for Best Actor and Actress will be via Viewer’s Choice voting. A voting application will be developed for Facebook as well where fans will be able to cast their votes. The LUX Style Awards for excellence in Performing Arts and Fashion is an annual event and is broadcast on the national and satellite channels throughout Pakistan.
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