As companies evolve to meet new challenges and conditions, proper alliance between supply chain strategy and broader business objectives is becoming an increasingly critical success factor in any competitive market, said Unilever-Pakistan Supply Chain Vice-President M Qaysar Alam.
He said this while speaking at the Cold Chain Conference 2011 titled ‘Cold Chain in Pakistan: Current Capabilities and Emerging Trends’ organised by Supply Chain Association of Pakistan in collaboration with TerraBiz on Thursday. “For companies dealing in agricultural products, frozen foods, photographic films, chemicals and pharmaceutical drugs, cold supply chain function has become an integral factor in supporting overall business goals,” added Alam – also the Supply Chain Association of Pakistan (SCAP) President.
Highlighting SCAP as the professional forum to discuss various areas of supply chain experts and industry representatives, Alam mentioned the achievements of the association, saying that it has been two years since the union was established and is working to disburse knowledge regarding supply chain among masses and enhance skills of professionals so that hurdles being faced by supply chain can be curtailed.
“Efficient cold chain management is capable of catering to the needs of local food industry but the energy crisis is the main obstacle in managing cold chain logistics with efficiency and reducing production losses,” said Engro Foods Limited Supply Chain Vice-President Shamsuddin Sheikh, in his keynote speech at the conference.
He said that cold chain management is a part of supply chain in which logistics are provided to store any kind of food in a proper manner, but frequent power failures in the country have affected the storage badly, resulting in heavy losses. The conference also featured networking sessions, panel and group discussions for the participants.
