Telenor Pakistan and Tameer Microfinance Bank Limited launched a branding campaign for one of their products under the branchless banking solution, Easypaisa. Through Easypaisa Mobile Account customers can send & receive money and pay their utility bills right from their mobile phone, anywhere, anytime.
Easypaisa Mobile Accounts, which are like normal bank accounts, can be opened at any Telenor Sales & Service Center, Telenor Franchise or Tameer Bank branch. The service is available for existing and new Telenor Pakistan customers. Telenor Pakistan Vice President Financial Services Roar Bjaerum highlighted the importance of mobile financial services.