Rado Ceramica Digital Automatic has won the prestigious red dot design award in the product design category. A total of 4433 entries competed for the 2011 awards, submitted by around 1700 companies from 60 countries.
The Rado watch convinced the 35-strong jury with its intriguing design, incorporating genuine innovation. Rado will accept its award at the red dot gala on 4 July 2011 in the Aalto Theater, Essen.
The red dot design award has ranked as the quality seal for outstanding design for over half a century. Over the past two decades Rado products have won 27 international design prizes, including six red dot awards. Boldly contemporary, the Rado Ceramica Digital Automatic seamlessly combines the brand’s unique high-tech ceramic with an eye-catching digital display, driven by a Swiss-made automatic movement.
