The first “Edu Card” distribution ceremony was held on May, 23, 2011 at the Expo Center in collaboration with Elite Campus. Management of “The Educators” distributed the “The Edu Card” to school students. The event was attended by the McDonald Country Head Raza Ali, Orix leasing GM Gias-ud-Din Khan and Pak-Kuwait Takaful Azhar Paracha. Brand Partners showed full confidence on the “The Edu-Card” and “The Educators” School system. Around 2000 people including students and their families interacted with brand representatives present at their stalls. They enjoyed free goodies and the special discounted items designed for the launch.