Nielsen has compiled an exclusive brand report offering insights into Pakistan’s consumer base whereby Dawlance emerged as the second best brand of Pakistan while Nokia was ranked the top brand. While in Household Appliances category, Dawlance leads the charge as the top brand known for its reliability. According to the research which included interviews with consumers across 22 cities in four provinces in April 2011, Dawlance bagged the second slot in Pakistan’s top ten brands space.
