Tetra Pak, the world leader in food processing and packaging solutions, has launched the Tetra Evero Aseptic 1 litre, the first aseptic carton bottle for milk. Employing market driven insight and engineering techniques, Tetra Evero Aseptic for white milk combines the easy handling and pouring of a bottle with the environmental and cost advantages of a carton. “Tetra Evero Aseptic is a new carton shape that delivers ease of use, high impact branding and cost effectiveness,” stated Tetra Pak Vice President of Marketing and Product Management Charles Brand. “This is a unique packaging concept that brings great benefit to producers, retailers and consumers.”
Tetra Pak Pakistan Managing Director Azhar Ali Syed stressed that “Tetra Pak has committed its best resources and market insight to developing Tetra Evero Aseptic. It has led to a unique packaging solution that delivers value to our customers and the consumers that buy their products – with functionality, cost and environmental performance never been seen before.” Tetra Evero Aseptic is initially aimed at the ambient white milk market, including non-oxygen sensitive milk enriched with calcium, proteins, fibres (insulin), vitamins A and D and some minerals. This will soon expand to cover a wide range of beverages, including flavoured milk, cream and oxygen sensitive milk, such as Omega 3, Iron, Zink, and Vitamin C.
