Pakistan is among the top five countries with the highest SMS traffic and Ufone is one of the telecom companies operating in Pakistan which has the highest SMS traffic on the network.
According to official data available, Zong and mobilink has more outgoing traffic than the incoming traffic and telenor has quite high incoming than its outgoing.
When contacted, officials in Pakistan Telecom Authority (PTA) told that total SMS exchanged from July to September in 2010 were 48,846 Million.
Mobilink has the highest difference in exchange of traffic with ufone.It receives more traffic from Ufone than is sending.
Official data further revealed that mobilink is receiving more sms messages from Zong than the sent messages, while its sending more messages to telenor and Warid.
As far telenor is concerned, it is receiving more sms from all other networks, except warid, than its sending.
According to report of PTA, ufone sms traffic is the highest landing traffic at the telenor network. Furthermore, zong is also sending more traffic to telenor than is receiving from it.
Zong is also sending more sms to all the operators than receiving.The difference in exchange of traffic is highest with Warid, followed by mobilink, then telenor and Ufone.
In 2008-09, Pakistan had the largest text messaging growth in Asia pacific.Almost 151.6385 billion text messages were exchanged during 2009, generating a revenue of Rs 40.76 billion.
All telecom operators in Pakistan offer very attractive bundle packages.Approximately 80% of the total sms traffic is exchanged over bundle packages and rest 20% on flat rate of Rs 1/sms.
An average bundled package of 700-sms/month is approximately for Rs 60.According to these two rates, the revenue for SMS-traffic is calculated to be approximately Rs 40.76 billion.
As far international traffic is concerned, telenor interestingly has its international outgoing not more than 10% of its international incoming sms and telenor receives quite handsome number of sms from the external world.
In case of zong also, it has more international incoming than international outgoing traffic.
Its outgoing traffic is around 85% of the international incoming traffic.
Our country, despite its low income, seems to be most ready for 3G and other broadband applications because of its subscriber’s agility and adeptness in using their mobile phones for data applications.
Some experts foresee the texting to die out with coming of 3G but yet, unless costs of service and handsets go down,texting, up to some extent will remain the main mode of communication for many Pakistanis.
