Procter & Gamble (P&G)-Pakistan – marketers of leading household care products Pampers, Safeguard, Pantene and others – joined hands with renowned playwright Anwar Maqsood to launch Mission Taleem on Thursday. The campaign aims to improve the lives of Pakistanis by rewarding 100 lucky children with educational scholarships over the next three months.
The ceremony took place at Park Towers, where a school bell initiated the proceedings and children wearing graduation gowns entered the venue and took a seat on the stage. Maqsood followed the children, talking in his signature charismatic manner about the importance of education and how P&G’s ‘Mission Taleem’ was contributing towards bringing about a positive change.
Addressing the audience, Maqsood said: “Today, as families are feel the pressure and cut expenses, we see more and more children dropping out of school. With great pleasure, I am here today to declare my partnership with P&G-Pakistan in its mission, with the motto ‘Parhay Ga Pakistan, Barhay Ga Pakistan’.” Mission Taleem’s underlying philosophy of ‘Parhay ga Pakistan, Barhay ga Pakistan’ is fuelled by P&G’s purpose to touch and improve lives of more Pakistanis in more parts of the country.
Building on the core purpose of the campaign, P&G-Pakistan Country Manager Faisal Sabzwari said: “P&G’s purpose has inspired us to serve the Pakistani consumers for two decades. Mission Taleem is a convergence of our corporate and brand programs that continue to consistently provide quality education.” Consumers can participate in the campaign starting May 15, during which 100 scholarships will be announced via periodic lucky draws by Maqsood on leading TV channels.
They can participate in the lucky draws by purchasing any P&G or Gillette-Pakistan brand and send in an empty wrapper/bottle with their CNIC copy and cell phone number at selected P50 outlets or via PO Box.
‘Mission Taleem’ with Anwar Maqsood
