Sprite launches ‘Freshology’ to beat the heat this summer

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KARACHI – Sprite has created a unique youth engagement platform by the name of ‘University of Freshology’.
The platform recognises problems of the Pakistani youth, and provides witty solutions to those problems as well as promotes ‘Fresh Thinking’ in the students.
Through a nationwide activity promotion, the University of Freshology would collect ‘maslas’ (problems) of every nature through SMS and e-mail, and discuss the short-listed issues through workshops.
Sprite has launched its new advertising and marketing campaign of the refreshing drink, adopted from the tagline ‘First drink, then think. Sprite – University of Freshology’.
The University of Freshology aims to introduce an interactive mind workout for youngsters, who come across various situations in day-to-day life, to conquer their problems by taking a witty and relaxed approach.
The university is a one-stop solution for surviving everyday life.
It is a cool, hyped up, youth-relevant platform that young people across Pakistan could relate to and be excited about.
This summer Sprite would be a friend in need, a dependable partner and mentor for the crisis-struck youth of Pakistan in Karachi, Lahore and Islamabad.
Saad Haroon, a popular stand-up comedian, is ‘Professor Freshology’.
He would be conducting the workshops in 17 campuses across the three cities.
Campuses in Karachi have already been covered, and are receiving tremendous response and student engagement.
The caravan is now all set to induce fresh thinking at the campuses of Lahore in the coming week.
Sprite, as a brand, is known for its unique initiatives such as ‘Sprite Cricket Next’ and ‘3G Hit Hard’.
All these activities promote active healthy lifestyle among the masses of Pakistan.