KARACHI – Following the four musically diverse episodes and a repeat telecast of Yasir and Jawad’s episode based on exceptionally popular demand, Ufone’s music platform Uth Records returns this week with their fifth and second to last episode featuring Karachi-based singer Ather Sani.
Through Ufone’s Uth Records’ televised platform and as illustrated by its artists Jumbo Jutt, Yasir and Jawad, Usman Riaz and Natasha Ejaz, the team has endeavoured to show how talented young musicians can thrive in a professional music environment where one of their original compositions is refined in a specialised recording studio with some of Pakistan’s most-gifted musicians.
With the fifth episode, Uth Records brings Ather Sani out of the shadows and into the limelight with his soft pop song ‘Jaane Kyun.’ Primarily a self-taught musician, Ather Sani is equally comfortable in the genres of rock and pop as he is with folk and ghazal. He brings to the Uth Records platform his passion for music.
Speaking about their work with Ather Sani, Uth Records’ producers Gumby and Omran Shafique of LJP Studios said, “He has to be one of the most deserving singers out there. This guy has serious versatility, passion and focus. The song he came up with is very catchy and commercial with elements of what we call filmi music. We see Ather going a long way and becoming the next big playback singer for the Pakistani film industry.”
Brand Activation Senior Executive Khurram Leghari said, “Ather encapsulates the very spirit of a young and passionate Pakistani. He is dedicated to his music, and always working hard for his talent and his responsibility towards his family through his career in music. We are proud to have Ather Sani shine at Uth Records.”
Directed by Zeeshan Parwez, Ufone’s next episode of Uth Records would be airing on several television channels starting March 25 (today).
