LAHORE – Actress Reema Khan inaugurated Earth Hour 2011 at World Wildlife Fund – Pakistan’s Green Schools including American School of International Academics, The City School Ravi Campus and Beaconhouse School System Garden Town in Lahore.
WWF – Pakistan has launched an intensive Earth Hour campaign in collaboration with the Green Schools to celebrate a worldwide commitment to the betterment of the planet. Environmentally aware students from the schools lit candles and marched alongside Reema Khan, a symbolic act summoning all to stand up, to take responsibility, to get involved and lead the global journey to a sustainable future.
The ceremony closed with the Green Students singing the national anthem with WWF Pakistan Ambassador Reema Khan. Earth Hour will be celebrated across the country with the help of the Earth Hour ambassadors, Green Schools’ students, thousands of volunteers, enthusiasts, conservationists, policy makers, educationists and civil society members on March 26th, at 8:30 pm. It will continue to be a call to action to every individual, every business and every community within the country to join a global voice that calls for sustainable living, conservation of natural resources and cutting down dependence on “dirty” energy.
Earth Hour 2011 is sponsored by Inbox and co-sponsored by Qarshi Industries. Geo News is the official media partner for Earth Hour 2011. Earth Hour was started by WWF in 2007 in Sydney, Australia when 2.2 million individuals and more than 2,000 businesses turned their lights off for one hour to take a stand against climate change. Only a year later, Earth Hour became a global sustainability movement with more than 50 million people across 35 countries participating to show their commitment to the planet.
Pakistan joined 121 members of the international community on Saturday, March 27 for Earth Hour 2010, a universal initiative for energy conservation, global warming and climate change by switching off the lights for one hour across the country.
