LAHORE – The Lahore Chamber of Commerce and Industry (LCCI) has planned to organise the Lahore Shopping Festival from April 4, 2011 to April 10, 2011 in order to expedite trade and business activities in the country. Addressing a press conference, the LCCI President Shahzad Ali Malik and Senior Vice President Sheikh Muhammad Arshad disclosed that the Lahore Shopping Festival encompasses a range of business and cultural activities that would be kicked off with a Qira’at competition.
Shahzad Ali Malik said that the Lahore Shopping Festival would have in its fold First Punjab Expo 2011 that would be arranged at Lahore Expo Centre. It would be a three-day event where as many as 250 renowned business groups would showcase their products and on the sidelines of this exhibition an investment conference would also be held. At the conference, a methodology to overcome economic challenges, being faced by the country would be presented to the government.
The exhibition would be “Made in Punjab” in true sense of the word. He said that both Federal and provincial governments have assured full cooperation for the Lahore shopping Festival. Giving the details of this weeklong mega event, LCCI Senior Vice President Sheikh Mohammad Arshad said that a business walk, car rally, motorcycle rally, cycle rally, shopping mela, fashion show, photography competition, LCCI achievement awards, an investment conference, a business plan competition and a polo match are the other events of the Lahore Shopping Festival.
The LCCI Senior Vice President said that the very objective of the Lahore Shopping Festival is to expedite business activities in this part of the country. He said that not only the top notch businessmen would be participating in the Lahore Shopping Festival but all the ambassadors posted in Pakistan would be invited to these events.
He said so far the LCCI itself is managing the events with the cooperation of it members and business community of the city but it has also requested the Trade Development Authority of Pakistan (TDAP) and Punjab Trade and Investment Board (PTIB) to facilitate LCCI in inviting potential foreign investors through Pakistani Commercial Consuls working abroad.
He pointed out that president, prime minister, chief ministers and other mainstream political leadership would also be invited as chief guests in different events of the Lahore Shopping Festival.
