Danish food company starts Pakistani dates import

ISLAMABAD – Leading Danish Food Company Castus has commenced import of Pakistani dates from southern of Pakistan to produce healthy fruit bars for children in Denmark. It plans to import around 800 tonnes of dates each year with a total value of $650,000. This is the first time that Pakistan will be exporting dates to Denmark and it aims to develop a new niche for Pakistani products on the Danish market.
Castus is a well known Danish enterprise which has been producing fruit bars of pure natural ingredients, including dates and other dry fruits for several decades. Carrying a very strict quality control, the Danish enterprise has expressed satisfaction with the quality of dates being produced in Pakistan. The company has annual product sales of over $30 million, primarily in Denmark.
Castus Head of Supply Carsten Jensen said that, “we are extremely impressed by the quality of dates and other raw materials being produced in Pakistan and wish we had sought out these market opportunities earlier. However, looking ahead, we have received great interest from many Pakistani enterprises with regards to the supply of natural raw materials for our products in Denmark. We find that Pakistani companies are extremely professional and credible and we hope to build long term relations and build upon many more business contracts with Pakistani suppliers.”
It has entered an agreement with Pakistani supplier, Khaipur and Royal Food. The Danish ambassador to Pakistan Uffe Wolffhechel expressed great enthusiasm about business collaboration between Pakistan and Denmark.
“This new collaboration between a leading Danish production company and Pakistani enterprises has opened up new business opportunities for Pakistani companies to enter the Danish market and will surely increase economic cooperation between Denmark and Pakistan. We are extremely pleased to see that Danish companies are aware of business opportunities in Pakistan and will be working towards boosting business development in Pakistan.”