KARACHI – LG Electronics (LG) unveiled its vision and aggressive plans for its home appliance business at the recent consumer electronics show in Las Vegas. LG will target double-digit growth in 2011 and push for sales of $20 billion in 2014 to position the company as the top global home appliance manufacturer.
LG plans to maintain its leading position in its core business sectors such as washing machines and refrigerators, while building a foundation for growth in new business areas including water treatment and built-in appliances. “This year will be the beginning of a new era of home appliances.
By that I mean that we have reached the tipping point where appliances are now run entirely by CPUs and computer code,” said LG Electronic President Young-ha Lee.
