Pakistan Today

‘Sustainopreneurship’ is the future

LAHORE – The LUMS Entrepreneurial Society (LES), since its foundation in 2005 has initiated several ambitious projects that inculcate entrepreneurial and leadership abilities amongst members as well as non-members. The most recent of these programmes is the social enterprise project, carrying with it flag of ‘Sustainopreneurship,’ aiming to create business ventures that turn social problems into businesses that sustain themselves.
Prior to that, LES initiated ‘investments,’ offering students the unique opportunity to make actual investments in stakes in small businesses and the stock market. Along with these, the society started ‘Enspire’ as a bi-annual magazine to disseminate literature on entrepreneurship.
THE YLES remains to be the society’s most important and defining event on its annual agenda.During a 4-day event, students interact with business leaders and successful entrepreneurs. Innovative themes, seminars and social events allow students to expand business acumen, thrive in competition and often forging lifelong associations.
This year’s summit commences from January 19 at LUMS and continues until January 22, and promises to be an intellectually elevating experience. Analysts have long bemoaned the unequal distribution of wealth and resources in Pakistan. A vast majority of business ventures have been concentrated in the urban areas, leaving 70 percent of the country to fend for itself. YLES 2011 with its rural entrepreneurship theme is opined differently since it plans to direct thoughts that have been invested into entrepreneurship towards the latent potential in rural areas.
There are business events like business idea competition, Ad making competition, Case study and workshops. The event aims to encourage potential entrepreneurs to ponder within as well as outside the box and utilise resources at hand to the maximum so as to come up with practical and financially feasible ideas to ensure progress in underdeveloped and socially oppressed areas including flood-hit areas.
– The YLES team

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