When Aamir Khan talks, everyone listens. However one would think that getting the multiplex theatres to agree to do away with an interval for all the screenings of his new production ‘Dhobi Ghat’ which his wife Kiran Rao has directed, would seem not only like a tall order but an impossible ideal to achieve. Theatres, specially the posh mutiplex chains depend on revenue earned through the sales of snacks, popcorn and cold drinks. To convince multiplex theatres to do away with the interval and therefore forego a sizeable chunk of their earnings from the screenings seemed like an impossible dream. But Aamir has done it again.
He has achieved the impossible. After audaciously advertising ‘Dhobi Ghat’ as a 95-minute film with no interval Aamir personally visited the owners and managers of the multiplex chains. They’ve apparently now given it to him in writing that there would be no interval in the screenings of ‘Dhobi Ghat’. Not just the multiplex chains and single theatres in Mumbai Aamir has personally secured a similar never-before no-interval clause from theatres across India.
Aamir Khan’s ‘no-interval’ clause
