NEW DELHI
Tables have turned! Abhishek Bachchan has now dictated a dress code and a code of conduct to go with the dress for the media! The Bachchans have always had a love/hate relationship with the media. After the media was not allowed to cover the Abhi, Ash wedding, the bitterness widened. Ignoring the fear of being blacklisted by the Bachchans, a daily even reported the cause of Ash’s delayed pregnancy.
The media too has been unkind to Ash ever since she started appearing at Cannes. Not a single year goes without fashion critics, celebs and designers trashing the former beauty queen for her lack of fashion sense, in spite of the actress looking stunning consistently. The media is not fond of Jaya Bachchan either.
Abhishek however has had an easy going with the media, barring very few unpleasant incidents. The actor now wants to seal his friendship with the media as for the music launch of his forthcoming film ‘Khelein Hum Jee Jaan Sey’ directed by Ashutosh Gowariker, the actor has set a dress code for the media, thus making them an integral part of his film.
Innovative music and trailer launches have happened in Bollywood before with Ash and Hrithik even singing live to promote the music of their film ‘Guzaarish’ recently! Abhishek Bachchan however has taken promotion to an altogether new level. He has set a dress code for himself, his cast and the media for the music launch of ‘Khelein Hum Jee Jaan Sey’ which is scheduled for Wednesday evening in Mumbai. The film will release on 3rd December this year.
Source close to the film revealed, “Abhishek, Deepika and the entire cast of KHJJS will be seen in white on Wednesday evening. The dress code for the event is white and red as those are revolutionary colours and go with the theme of the film which is about the Chittagong uprising. Both Abhishek and Deepika will be seen in traditional Indian attire and the media too has been requested to come in either white or red.
Apparently even the food at the event will be Bengali as the film is set in Chittagong, Bengal.” It feels good to see media getting dress advice for a change from a celeb! Seems like Abhishek is all set to paint the whole town red, rather red and white. After the debacle of ‘Raavan’, this certainly seems the right thing to do Abhi.
